David Galullo: 2024 Interior Design Hall of Fame Inductee

Call it DNA, call it destiny: David Galullo was fated for a career in design and architecture. Credit his late father, an Italian American builder and visionary who passed on a worldview that became the underpinning of his son’s multidisciplinary practice. “He taught me to see the world as an opportunity for improvement rather than something completed,” begins the consummate professional who, although a licensed architect, does not necessarily call himself such. “I don’t want limits.”

Learn How David Galullo’s Rapt Studio Breaks Boundaries

Work is a matter of gathering, too. Each project team assembles talents spanning the full creative spectrum: architecture, design, graphics, branding, marketing, and communications. With no siloing by skill set, everyone has a voice and is free to critique any part of a proposal, not just their area of expertise. This not only results in an integrated response to each brief but also helps shape Rapt’s organization, with its three studios viewed holistically rather than as competing profit centers. “We’re breaking down barriers that other firms may have,” Galullo emphasizes.

More than 70 percent of Rapt’s practice centers on the workplace, principally in the gaming, apparel, media, and tech sectors. Its roster of completed projects lists many big names: Google, Goop, The North Face, and Tinder for starters. Current or recently finished assignments include consolidating CNN’s Atlanta operations into longtime-client Warner Bros. Discovery’s seven-building Techwood campus; relocating online gaming enterprise Roblox’s headquarters into a 180,000-square- foot building in San Matteo, California; and having just completed language app Duolingo’s New York offices at 4 World Trade Center, going on to renovate and expand the company’s headquarters in Pittsburgh. Rapt’s global planning for international financial services corporation Macquarie Group supports the company’s real estate operations worldwide, providing local design firms with a template to work from, while for real estate developer Hines, another global enterprise, Rapt crafted regional headquarters at West Edge, a mixed-use development in L.A.

Explore Rapt Studio’s Encyclopedic Portfolio

Rapt’s branding projects range from Bishop Ranch, an idyllic 585-acre business and residential park in San Ramon, California, to Tishman Speyer’s Merge, an amenity-rich, four-building, 5-acre business campus in Seattle. “Things just pop up,” Galullo says of Rapt’s encyclopedic portfolio. How about a kit-of-parts play-book guiding a retail rollout for the California cannabis concern Embarc Dispensaries as a sign of the times?

“People are more than their job descriptions,” he says, emphasizing the importance of creating adaptable workplaces that accommodate varied sensory needs and cognitive styles. Galullo’s articulate thoughtfulness has made him something of a media darling, consistently covered over his four-decade career. So, tell us some- thing no one else knows. “I just got my Italian passport,” he gleefully responds. To which we can only reply, in bocca al lupo!—his ancestral homeland’s idiom for good luck.

See Workplace Designs From David Galullo

Discover How Rapt Studio Shapes Top Brands

Interior Design’s Best of Year People Winners

Firm Leaders: Workplace

David Galullo and Sam Farhang

Rapt Studio
Project: MDR Truss, Marina Del Rey, California

Lifetime Achievement: Design

Orlando Diaz-Azcuy

ODADA
Project: Ram’s Gate Winery, Sonoma, California

Firm Leader: Healthcare

Jenna Knudsen

CO Architects
Project: Arizona State University Health Futures Center, Phoenix

Rising Star: Product Design

Ara Thorose

Ara Thorose
Product: 7M chair

Firm Leaders: Hospitality

Vera Chu and Kuang Ming Chou

Vermilion Zhou Design Group
Project: Green Massage Lujiazui, Shanghai

Design Visionary

David Rockwell

Rockwell Group
Project: Virgin Hotels, Las Vegas

Rising Star: Greater Good

Ryan Swanson

The Urban Conga
Project: Shifting Totems, Cleveland

Leader: Manufacturer

David Weeks

David Weeks Studio
Product: Sarus Mobile

Firm Leader

Nelson Chow

NC Design & Architecture
Project: Timber House, Hong Kong

Product Design Visionary

Phillipe Starck

Starck Studio
Product: Forest Club, Andreu World

Rising Star: Designer

Boris Lvovsky

DA Bureau
Project: Bio My Bio, Saint Petersburg, Russia

Interior Designer: Hospitality

Idmen Liu

Matrix Design
Project: Pearl River Enterprises Praise of Time, Guangzhou, China

Interior Designer: Workplace

John Mulling

Gensler
Project: Hudson River Trading, New York

Interior Designer

Pallavi Dean

Roar
Project: Early Childhood Authority, Abu Dhabi, United Arab Emirates

Architects

Tryggvi Thorsteinsson and Erla Dögg Ingjaldsdottir

Minarc
Project:  Mildred House, Los Angeles

Designer: Graphics/Branding

Giona Maiarelli

Maiarelli Studio
Project: NeoCon collateral, Chicago

Rapt Studio Employs an Outdoorsy-tech Aesthetic for VF Corporation’s Headquarters in Denver

VF Corporation has come a long way since its founding as a maker of gloves and lingerie. Once named Vanity Fair, the 120-year-old company has ditched the intimates line, built a portfolio of 13 outdoor and apparel brands, and made it a mission to promote active, sustainable lifestyles. Most recently, VF re­located executive headquarters from Greensboro, North Carolina, to Denver, where it shares a 10-story downtown high-rise with five of its previously dispersed brands: The North Face, JanSport, Altra, Icebreaker, and Smartwool. For this major strategic move, VF called on a trusted partner, Rapt Studio, to conceive a vertical campus that fosters intramural collaboration.

Rapt has worked with VF since 2000, creating offices first for The North Face in San Leandro, California, and then for several other labels. That history was important for the Denver project because it required “empathy for each of the brands,” says Rapt CEO and chief creative officer David Galullo, who led the project with design director Mike Dubitsky. Sharing a roof with the parent company “was like a teenager being asked to move back home. We could stand strong and say, This is how the brand needs to identify itself.” Rapt’s challenge was to design a workplace that reflected the ethos of VF as well as the character of its subsidiaries, which make everything from ergonomic footwear (Altra) and merino socks (Smartwool) to backpacks (JanSport) and outdoor gear (The North Face).

Taking on the project in 2018, Rapt began with spatial organization, making stacking diagrams and considering how employees would move through the 285,000-square-foot building. The team researched the work habits of different departments and what they needed to be productive, like material libraries for product designers. “Our discovery dives deep into the personality of groups and how they fit into the purpose of an organization,” Galullo explains. “We focus on how a company supports its workforce.” He believes that strategy made Rapt’s concept for VF resilient when the pandemic hit during the construction phase. So far, layouts are unchanged; desks were always well-spaced. Though most of the 1,200 employees at VF Denver are still remote, the 300 or so who have trickled in this summer have ample room for social distancing.

Each brand has its own office, lounge, and tinker zone. On floors four to seven, The North Face has the largest footprint, with a communicating stair and maker spaces at each landing; Smartwool occupies the eighth floor and the other companies share the third. “We worked with each group to develop ways to express their brand that go farther than this month’s advertisement,” Dubitsky remarks. On the Smartwool floor, for example, a local crafts collaborative installed woven yarn pieces on colorful vinyl-covered walls, while The North Face’s corridors are lined with framed drawings of its sponsored athletes (climber Ashima Shiraishi, runner Coree Woltering).

All employees share the double-height lobby and fitness center on the ground floor, a coffee bar on level two, a pair of lounges, and a café with terrace on the fourth. “Our big push was to develop spaces where people from different brands would come together and share best practices,” Galullo says. For the common areas, he and Dubitsky used earthy materials and interactive graphics to channel the company-wide focus on technology and the outdoors. Entering the lobby, staff and visitors encounter a 12-by-20-foot screen displaying nature photography or abstract imagery, boulders serving as benches, and a rammed-earth wall that looks like sedimentary rock. Whether you work for Altra or JanSport, “You feel you belong there,” Galullo observes. “The lobby isn’t heavily identified with one brand, but it’s in sync with all of them.”

Beyond is the fitness center, designed with input from professional rock climber Conrad Anker. It not only has a 26-foot-high climbing wall but also an alpine training center where employees can exercise with oxygen depletion. “A lot of people who work there are avid climbers, so we made sure there wasn’t just some dopey corporate gym,” Galullo continues. Prospective employees get a close-up view of this company culture: The second-floor interview rooms face the climbing wall. “You could be interviewing for a job while someone is climbing 15 feet away,” Dubitsky notes. “It presents a notion of purpose around the company, that it’s a lifestyle.”

The mountaineering theme continues throughout the building. In the elevator, video panels depict scenes from different altitudinal zones as it ascends, from grasslands below to snow at the top. Finishes and materials in the lounges subtly correspond in green, brown, or gray tones; in the ninth-floor leadership office, white-ash flooring and white-oak benches evoke the frosty nival zone. GPS coordinates on painted-steel wayfinding pillars similarly make trekkers feel at home.

Most VF employees will work from home at least until October, and the company expects a mix of in-person and remote going forward. But the office will be vital to its future. As VF chairman, president, and CEO Steve Rendle states, “People are wired to connect with each other, with nature, and with a sense of purpose, and Rapt designed this space to capture that spirit.” After all, there are certain things you can’t do over Zoom—rock climb with colleagues among them.

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Rapt Studio: christine shaw; teresa mcwalters; jack solomon; nick tedesco; ashlynne camuti; yuechen wu; brett su

oz architecture: architect of record

dna associates: digital integration

studio nyl: structural engineer

me engineers: mep

bluestone supply:

concrete collaborative: stonework

edge construction specialties: woodwork

saunders construction: general contractor.

entre-prises: climbing wall (gym)

naughtone: chairs (lobby)

ege: rug

Design Within Reach: side table

stylex: sofas (lobby, penthouse lounge), side tables (penthouse lounge)

Andreu World: chairs (pantry)

Hay: table

rich brilliant willing: sconces

kvadrat: sofa fabric

statements tile and stone: treads, risers (north face stair)

watson: table (tinker zone)

egan: whiteboard

uline: storage units (tinker zone, office area)

sancal: chairs (penthouse lounge)

maars living walls: storefront system

mdc interior solutions: acoustic ceiling systems (lounges)

karndean: floor tile

bernhardt: table (interview room)

luminis: pendant fixtures

geiger: chairs (interview room), workstations

koroseal: cork panels (office area)

earthbuilt: rammed-earth panels

3m: vinyl wallcovering

milliken: carpet tile

terra mai: wood floor planks

alw; intense lighting; lightolier; luminii:

tech lighting: lighting

benjamin moore and co.: paint