HOK Designs Boston Consulting Group’s Canadian Headquarters

Long before the pandemic, Boston Consulting Group had embraced hybrid work, giving employees the freedom to come to the office—which total more than 100 across the globe—meet with clients at their workplaces, or complete certain tasks from home. Whichever made the most sense for the business at hand. That said, collaboration is at the heart of how the management consultancy, often referred to as BCG, operates: Staffers form teams to tackle knotty problems clients are facing and puzzle through the issues to arrive at solutions. And this sort of teamwork, BCG felt, is best carried out face-to-face.

Back in 2017, when the company tapped HOK for its new Canadian headquarters on three floors—46, 47, and 48—of a tower rising in Toronto’s financial district, BCG sought an office that would be dazzling enough to draw employees to the workplace, that would provide a variety of bespoke settings so that teams could be as productive as possible while on-site. All of which is to say that when the pandemic hit in 2020—sending companies around the world scrambling to, first, figure out how to work remotely during lockdowns and, then, how to lure employees back to the office after they’d become accustomed to doing their jobs from home—BCG was way ahead of the game. Sure, there were tweaks to HOK’s concept for the 100,000- square-foot BCG project because of the pandemic—designers had to make sure work- stations were 6 feet apart, for example, and they loaded up meeting rooms with video- conferencing and audiovisual equipment for staffers participating remotely—but the changes amounted to fine-tuning a good plan that was already in place. And the result is this spectacular, ultra-sophisticated space that serves as a showplace for the company and a magnet for a workforce now numbering more than 400. “On the busiest days, we’re approaching pre-pandemic attendance levels,” Nina Abdelmessih, BCG’s chief of operations and external relations in Canada, says. “Everybody is coming in.”

HOK Designs a Hybrid Office for Boston Consulting Group

The plan’s success started with carving out an atrium near the window wall on the two lower floors—one advantage of coming to the project while the building was under construction was that this could be done before the floor plates were in place. Working with the developer, HOK specified an opening measuring a generous 20 by 80 feet, envisioning it as the “heart of the organization,” Caitlin Turner, HOK director of interiors in Canada and the project lead, notes. The atrium fills with light and opens up views of the city and Lake Ontario. Rooms situated off it are sided in glass so everyone shares in the sunshine.

A beckoning staircase steps up through the atrium to the top floor. It encourages employees to walk up and down—healthier for them than taking the elevators—and results in serendipitous encounters that add to the general esprit de corps. “There’s this buzz,” Turner enthuses. As for the seating areas in the base of the atrium, in the café, she adds: “At lunchtime, it’s like a high-school cafeteria.”

But serendipity also played a part: Turner tracked down a black-stained oak credenza she spotted on Instagram for use in a touch- down room, where it joins an oversize pendant fixture by Marcel Wanders and sinuous Italian armchairs. It’s just a sampling of the international, contemporary aesthetic permeating this buzzing workplace—one that is clearly not cookie-cutter but has helped become something of a model for other BCG offices in the throes of relocation and renovation.

Behind the Design of Boston Consulting Group’s Canadian Headquarters

HOK: PAUL GOGAN; BRITTANY TOD; KRISTINA KAMENAR; CALEB SOLOMONS; SALLY SHI; FARIBA SAJADI; ROWENA AUYEUNG; BETHANY FOSS; DANIEL MEEKER

RJC ENGINEERS: STRUCTURAL ENGINEER

MITCHELL PARTNERSHIP: MECHANICAL ENGINEER

MULVEY & BANANI LIGHTING: LIGHTING DESIGNER

MCM: CUSTOM FURNITURE WORKSHOP

Opus Art Projects: Art Consultant

VISO: CUSTOM SCONCES (ATRIUM), CUSTOM CEILING FIXTURES (BOARDROOM)

geiger: WOOD CHAIRS (CAFÉ)

PENGELLY IRON WORKS: CUSTOM SCREENS

KEIL­HAUER: BENCH

EUREKA LIGHTING: RING PENDANT FIX­TURES

STEELACASE: BOOTHS

gervasoni: BRASS PEN­DANT FIXTURES

BILLIANI: GRAY CHAIRS

TRIBU: BROWN/WHITE CHAIRS

CEMENT TILE SHOP: FLOOR TILE

muuto: PENDANT FIXTURES (OFFICE AREA)

STUDIO OTHER: WORK­ STATIONS

knoll: CHAIRS (OFFICE AREA, LIBRARY)

SHAW INDUSTRIES GROUP: CARPET TILE (OFFICE AREA, NOOK)

herman miller: CHAIRS (DIGITAL ROOM)

HALCON FUR­NITURE: TABLES

flos: CEILING FIXTURES

Interface: CARPET TILE

nienkamper: TABLES (TOUCH­DOWN, COFFEE BAR)

GALLOTTI&RADICE: CHAIRS (TOUCH­DOWN)

POIAT: CREDENZA

AREA ENVIRONMENTS: WALLCOVERING

flos: PENDANT FIXTURE

CASALA: CHAIR (NOOK)

cappellini: CHAIRS (BOARDROOM)

PRISMATIQUE: CUSTOM TABLE

CREATIVE MATTERS: CUSTOM RUG

Davis Furniture: BENCH

filzfelt: PANELING (MEETING ROOM)

Haworth: DEMOUNTABLE WALLS

Allied Maker: PENDANT FIXTURES (COFFEE BAR)

ARRMET: CHAIRS

MOSAÏQUE SURFACE: WALL TILE

STONETILE: VINYL FLOOR TILE

BENJAMIN MOORE & CO.; SHERWIN­ WILLIAMS: PAINT

Jennifer Kolstad and Ghafari Associates Propel the Ford Experience Center in Michigan into the Future

2022 Best of Year Winner for Office Transformation

Ford Motor Company was founded in 1903 and today is one of the biggest car companies in the world. Despite its long history, Ford is focused squarely on the future, developing new technologies like smart infrastructure and self-driving vehicles. Yet for over 20 years, the main events facility at its headquarters in Dearborn, Michigan, was a dark and uninviting concrete structure. Company executives sought to reimagine it as a cutting-edge “front door” to the 600-acre campus, which itself is being overhauled under a master plan by Snøhetta. They turned to Jennifer Kolstad, the in-house global design and brand director, and her 20-person team to renovate the 1998 building and transform it into the Ford Experience Center, or FXC.

Ford’s leaders envisioned the FXC as a dynamic hospitality-inspired hub for employees, car dealers, and major customers. It would have flexible event spaces, conference rooms, a café, and hot-desking, plus an on-site design lab where employees could work with clients like the City of Los Angeles to customize and prototype police vehicles. The FXC is also meant to reflect a new company-wide emphasis on innovation and collaboration. Positioned across the street from the Henry Ford Museum of American Innovation, the FXC symbolizes “Ford future facing Ford past,” Kolstad notes. Her design encompasses aspects of both.

Kolstad worked on the 95,000-square-foot project with Ghafari Associates, which served as the architect of record but also designed major elements of the interior and helped with the selection of furnishings. Together, the two teams completely transformed the existing two-story building, keeping only its structure and oval shape. “Even though the space is similar to what it was, an event center, we had to take it to the next level,” architect and Ghafari director of design Andrew Cottrell recalls. The goal was to create an environment that felt open and transparent. “Ford wishes to be the most trusted company in the world, and architecture can help that along,” Kolstad adds.

To start, the concrete walls were out. Ford and Ghafari re-skinned the facade with electrochromic glass that brings ample light to the interior but can also tint for shade. Kolstad, who was a principal at HKS before joining Ford in 2019, brought a focus on wellness and human-centered design to the project. She incorporated two green walls in the café, called the Hive, and ensured that even enclosed rooms have natural light and views of the surrounding lawns. She also integrated the building into the landscape: Terraces allow for events to flow outdoors, and the central corridor aligns with the front door of the Henry Ford Museum.

The FXC showcases the future of automobiles, but it’s grounded in Ford’s history. “The building speaks to the legacy of the company through its use of museum-quality materials,” Kolstad explains. “If the foundation is solid and well-executed, the brand can breathe and take on its own life.” In the central forum, polished white-terrazzo flooring and oak stadium seating form a timeless backdrop for what is in fact a high-tech, production-ready space. At the touch of a button, the lighting can change to suit a cocktail party, presentation, or launch event, and cars rotate on a turntable in the floor. Overhead, a sculpted white ceiling of acoustical plaster conceals lighting and mechanical systems, with cuts that mirror the lines in the terrazzo floor. “We had to coordinate myriad things to make the ceiling look seamless,” Cottrell says.

Like the building, the forum is the shape of the Ford logo: an oval. “You won’t see the logo anywhere, but you’re literally inside the Ford oval,” Kolstad says. “The space tells the company’s story in a subtle, sophisticated way.” Ovals appear in the symbol of the Hive, making the shape of a bee, and in custom lighting fixtures, while velvet in the brand’s deep blue upholsters the café’s banquettes. Covers of retro Ford Life magazines hang in phone booths, and broken ovals appear in the pattern of blue vinyl wallcovering. Kolstad’s team also deconstructed the oval to make a camouflagelike pattern for blue-and-white area rugs. All furnishings, materials, and finishes demonstrate a new palette that will be used in Ford showrooms and offices worldwide, including the nearby workplace by Snøhetta now under construction.

Though Kolstad describes the FXC as an “immersive brand experience,” you won’t find a Ford sign at reception. Instead, there’s a mirrored acrylic work by Detroit artist Tiff Massey, one of several in her team’s DEI-focused art program for the project. Inspired by traditional American quilts, it’s composed of seven designs—representing each of Ford’s company truths—laser-cut onto 90 tiles. An asymmetrical solid-walnut desk in front of it, designed by Ghafari, looks like a sculpture that alludes to movement. Elsewhere, three abstract artworks by Los Angeles artist Robert Moreland refer to the 24 Hours of Le Mans, the French car race that Ford won in the late 1960’s. With the FXC, it’s leading again as a cool, tech-savvy company.

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ford environments: julia calabrese; rachael smith; chris small; don zvoch

ghafari associates: michael krebs; brittnee shaw; angela cwayna; joseph kim; delbert dee; justin finkbeiner; stephanie hrit; jennifer hatheway; katy rupp; steve lian; yuqi pan; bruce coburn; justine lim; karan panchal; ali zorkot; christopher olech; ryan raymond; cynthia harman-jones; kristina allder

illuminart: lighting consultant

farmboy: art consultant, custom wallcovering

denn-co construction; ganas; navy island: woodwork

devon industrial group: general contractor

tacchini: benches (forum)

viccarbe: benches (lounge)

dwr: chairs

bernhardt; designtex: banquette fabric (café)

Coalesse: tables (café), chair (phone booth)

geiger: chairs (café, innovation)

Stellar Works: sofas (break-out, collaboration, grand hall)

carnegie: wallcovering (break-out)

stua: coffee table

zauben: green wall (café)

preciosa: custom pendant fixtures

keilhauer: stools

Tarkett: carpet (phone booth)

Humanscale: lamp

Blu Dot: tables (innovation, grand hall)

restoration hardware: lamp (grand hall)

michielutti brothers: flooring

shaw contract: custom rugs

benjamin moore & co.: paint

Architecture Research Office Creates a Soothing Manhattan Headquarters for Mattress Maker Casper

Casper, the mattress maker that calls itself the Sleep Company, wouldn’t want to do anything jarring. “It was important to present a relaxing environment,” says Kim Yao, a principal of Architecture Research Office, which designed the company’s lower Manhattan headquarters. “Our use of curves and arches helps set the tone.” There is no showroom in the space, but as Yao’s co-principal Adam Yarinsky points out, “We’re presenting the brand through its workplace.”

Luckily ARO had already designed a product for FilzFelt called Plank, a pillowlike acoustical panel covered in felt. An oversize version of it now surrounds Casper’s reception desk. Beyond reception, ARO had to provide space for 300 or so workers—who are there on a hybrid basis—while maintaining the quality of softness associated with the brand.
There are few private offices, in part because the views from the headquarters, which occupies 37,500 square feet on the 39th and 40th floors of 3 World Trade Center by Rogers Stirk Harbour + Partners, are as spectacular as the sunlight pouring in. With the floor-to-ceiling glass entirely exposed, everyone at Casper gets to enjoy those amenities. Away from the windows, personal workstations alternate with pods, or collaboration booths, that are about 5 feet high. “When you’re in one, you feel very sheltered,” Yao notes.

Conference rooms and telephone booths hug the building’s core. Upper and lower common areas include a café big enough for all-company meetings. The new stairway connecting them, sheathed in solid white oak planks, contains a circular felt-lined cutout for somebody to lounge in.

Casper wants its workers to be aware of how it presents products to consumers, so retail vignettes pepper the space, including one near reception. Other furniture, which ARO chose in conjunction with Casper’s in-house design team, is a mix of pieces from Muuto and Herman Miller.

“Our goal was a very direct connection to the architecture,” Yarinsky says, explaining the decision to expose the concrete floor slabs throughout and leave mechanical equipment visible overhead. Also hanging from the ceiling are boat-shape acoustical panels, covered in felt and targeted by LED uplights. The panels bring noise down to a soothing level, which is exactly what a sleep company deserves.

geiger: armchairs (lounge)

carvart: workstations (of­fice area)

vode: custom linear fixtures

softline: armchairs

Interface: carpet tile

c.r. laurence: doors (entry)

rockwood: door pulls

muuto: dining chairs, dining tables, sofas, ot­to­mans, rugs

kvadrat: sofa fabric, ottoman fabric

filzfelt: felt, acoustical panels

herman miller: high tables, task chairs, desks

Shinnoki: paneling

amerlux; flos: recessed ceiling fixtures

hdlc: lighting consultant

longman lindsey: acoustical consultant

tmt: audiovisual consul­tant

benhar office interiors: furniture sup­plier

wsp: structural engineer

ama: mep

metropolitan architec­tural woodwork: wood­work

clune construction: general contractor

Huntsman, Pfau Long, RMW, and SHoP Deliver a Five-Star Campus for Uber Headquarters in San Francisco

It’s been 12 years since Uber disrupted the transportation system with its ride-hailing technology that’s now ubiquitous. Today, the company proves itself another disruptor, this time in workplace architecture and design. Uber’s new San Francisco headquarters is a consortium of four towers, not by one or even two firms, but four internationally renowned studios. Like dating, Uber paired them in a harmonious match. For MB1 and MB2, Uber’s first commissioned ground-up headquarters, SHoP Architects conceived the original building plan, and then RMW came aboard for interiors. Huntsman Architectural Group was mainly responsible for the interiors of MB3 and MB4, originally created on spec by Pfau Long (which has since merged with Perkins&Will). Then Huntsman and RMW collaborated with Uber on the campus master plan. MB, by the way, stands for Mission Bay, the city’s burgeoning, formerly industrial neighborhood. As for stats: MB1 is 11 stories, MB2 seven, including the partially enclosed rooftop, and buildings three and four rise 11 stories each. All told, interiors total just over 1 million square feet and will eventually bring together some 6,000 staffers. “We saw this as an opportunity to unite employees within a campus setting rather than have them scattered throughout the city,” begins Uber director of workplace and real estate Tracie Kelly, who worked alongside project executive Michael Huaco, Uber’s VP of global real estate. As for the design teams? “It was a happy marriage,” Huntsman associate principal Nicole Everett reflects.

On a grand scale, Uber is conceived as a micro-city, one within and connected to the urban area at large where the two pairs of towers align. This micro-city breaks down into boroughs signified by the towers, communities analogous to floors, and neighborhoods as sig­naled by teams. It’s a broad organizational device allowing for—and encouraging—qualities of contributing to a “sense of place bring­ing people together to a positive environment,” Alison Woolf, also a Huntsman associate principal, notes.

Thus everyone, no matter where their location, experiences a shared panoply of indoor-outdoor junctions: public spaces, collaboration areas, and quiet zones in the form of libraries, wellness facilities, terraces, cafés, and break rooms—specifically designed to be communal and active, or focused and calm. Each pair of buildings shares an approximately 30,000-square-foot cafeteria, supplemented by four coffee bars. All together the setting offers a work-from-anywhere scenario, albeit one with dedicated workstations, indicative of an autonomous office paradigm. The fact that each environment presents a uniquely textured fabric induces folks to interconnect and continuously explore the entire campus—much as they would San Francisco’s heterogenous streetscape.

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Given their origins, the two sets of buildings are entirely different. Logic has the introduction start at MB1 and MB2, since the gateway to the campus occurs at the latter. Double-glass facades create layered transparency as a vertical atrium weaving through all floors be­tween the two skins—and a literal and metaphorical connection to the city. The design teams refer to this interstitial space as solariums, for gathering or working. “They give people the choice to choose their own adventure,” SHoP associate principal Shannon Han says. They also add the asset of fresh air. Computer-controlled, operable windows respond to weather conditions creating what she terms “breathing facades.” Yet, adds RMW design principal Hakee Chang, “We were essentially presented with 17 different floor plates due to the various ways in which the solariums engage with the building core.” Unlike typical buildings with a central core, he continues, “Circulation is concentrated along the sides to high­light the bridge connections.” Two reflective glass sky bridges, mirrored on the bottom and visible from outside the buildings, span levels four to six and five to seven with pathways both covered and uncovered.

Inside, the main lobby is a digital experience. “Conduits run from the feature wall behind the 40-foot-long concrete desk, up to the ceiling and along the length of the space,” RMW senior designer Jenna Szczech explains. Then come choices. Grab a coffee or proceed directly to the events space occupying most of the rest of the floor. Like moths to a flame, visitors are pulled to it, since it’s wrapped in a backlit and perforated white screen. Inside, the room is multifunctional and divisible, made so by an accordion-pleated partition that can rise to the ceiling.

These are two of what RMW calls “iconic spaces,” meaning places with campus-wide draw. The cafeteria is another. In MB2, it occupies the entire second floor in a setting every bit the hip restaurant: polished concrete flooring, serpentine white-oak banquettes overlooked by a curvaceous installation of acrylic tubes, and brass floater strips. Up on the sixth floor is the second and main events space. The Forum, preceded by an icy white pre-function environment with a mossy back wall hinting at the rooftop terrace above, counts as an all-hands venue. “The architecture is a beauty,” Szczech states. Indeed it is: a bright, double-height room enclosed on two sides by a floor-to-ceiling window system capped by a grid of skylights.

Work areas, with each team neighborhood introduced by a “front porch” and privy to break rooms, are focused and calm. Quieter still is the cobalt cocoon punctuated by oak and walnut millwork. Sssh, this is the fifth floor’s head’s-down library devoid of any AV component. What’s missing from this complex scenario? Art, as true walls are scarce. For that, all commissioned from locals, cross over to Huntsman’s component. The two buildings face each other across a plaza; MB3 has a terrace off its seventh floor. While the SHoP-RMW parcel has built-in wow factors, “We had to create these spaces after the fact,” Woolf recalls.

For starters, the firm cut through slabs in multiple locations. Now both structures have double-height lobbies, the larger with a slatted wood statement stairway, the smaller a cube framed with dichroic glass tubes, their colors changing according to one’s viewing stance. The ceiling above the bleachers, beneficiary of a cutout between floors four and five, has more fluctuating colors. A double-height break room, itself a novel amenity for the top 10th and 11th floors, has a fiber artwork extending upward over the expanse. Meanwhile, a vibrant, multi-panel painting is installed at the connector stair from yet another break room to the wellness suite.

Uber is particularly proud of this initiative. Almost every floor campus-wide has a mother’s room, but the big push is the mirrored studio for yoga, barre, or dance classes with a bird’s-eye view of the terrace below thanks to glass sliders. There are also adjacent pre- or post-workout chill zones that beckon with hanging wickerlike chairs.

Back inside, the cafeteria serving this part of the quad is anything but corporate. It presents a cheeky take on the green wall with verde tiles. The ceramics combine with stitched, white-bolster fabric to form a dimensional divider between servery and seating. Post-prandial, staffers can head to MB4’s makers’ room for collaborative work or MB3’s library for heads-down work. This version is “a digital and tech-enabled space prompting different neurological stimuli,” Woolf says. Regardless, Huntsman paid some homage to the old-school library format by furnishing it with long tables and carrels. It turns out, some things don’t need disrupting.

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huntsman architectural group: david link; david meckley; rene calara; adam murphy; greg dumont; edna wang; jena kissinger; saruyna leano; amy stock; sierra goetz; hadley bell; patrycja dragan; david hevesi; julio gutierrez; edward sweeney; elias horat; pam robinson; takrit jirawudomchai; joanna heringer; eric nelson

RMW: terry kwik; karen letteney; jin park; owen huang; britni williams; darren barboza; janet braden; sal wikke; oscar catarino; felice rosario; gloria n. rasmussen; annette litle; josh carrell; maurice farinas; jonathan chow; yinong liu

quezada architecture: architect of record (core, shell)

alfa tech: lighting consultant, mep

there: graphics consultant

swa group: landscaping consultant

hush: digital experience design

thornton tomasetti: structural engineer

salter: acoustical engineer

atelier ten: leed consultant, well consultant

acco: mep

mission bell; montbleu: woodwork

concreteworks: concretework

dpr construction; truebeck: general contractors

Yellow Goat Design: custom screen (events space); custom ceiling installation (cafeteria)

steelcase through west elm workspace: bench, tables (lobby)

zehnder rittling: ceiling panels (library)

Interface: carpet tile

Allied Maker: sconces

watson: table

muuto: armchairs

gus modern: side chairs

& Tradition: stools

associated terrazzo co.: flooring (pre-function)

apparatus: pendant fixtures

menu: stools

skandiform: chairs

kristalia: table

filzfelt: acoustic wall panels

designtex: banquette back fabric

Knoll Textiles: banquette seat fabric

minus tio: tables (event space)

arper: stacking chairs

decoustics: ceiling panels

carnegie: wall panel fabric

bendheim: glass panel (break room)

martin brattrud: custom banquettes

global lighting: pendant fixtures (cafeteria)

molo: pendent fixtures: (coffee bar)

goldray industries: dichroic glass panels

pedrali: chairs

west coast industries: tables

muuto: stools (coffee bar, break room, counter)

hbf textiles: cushion fabric (stadium seating)

fermob: chairs (terrace)

kettal: sofas

CB2: tables

landscape forms: custom trellis

woodtech: tables, benches (makers’ room)

solid manufacturing co.: stools

lightolier: ceiling fixtures

ton: chairs (café)

V2 lighting group: pendant fixtures

statements: wall tile

geiger: wall fabric

garret: banquette fabric

sika design: hanging chairs (wellness center)

mafi: flooring

garden trellis co.: custom ceiling

Finelite: linear fixtures

schiavello: screens (library)

turnstone: tables

Hay: chairs

studio trevelyan: pendant fixtures (wellness)

caesarstone: solild surfacing

Mannington Commercial: flooring

grato: wood slats

stone source: stone

dunn-edwards paints: paint

Rapt Studio Employs an Outdoorsy-tech Aesthetic for VF Corporation’s Headquarters in Denver

VF Corporation has come a long way since its founding as a maker of gloves and lingerie. Once named Vanity Fair, the 120-year-old company has ditched the intimates line, built a portfolio of 13 outdoor and apparel brands, and made it a mission to promote active, sustainable lifestyles. Most recently, VF re­located executive headquarters from Greensboro, North Carolina, to Denver, where it shares a 10-story downtown high-rise with five of its previously dispersed brands: The North Face, JanSport, Altra, Icebreaker, and Smartwool. For this major strategic move, VF called on a trusted partner, Rapt Studio, to conceive a vertical campus that fosters intramural collaboration.

Rapt has worked with VF since 2000, creating offices first for The North Face in San Leandro, California, and then for several other labels. That history was important for the Denver project because it required “empathy for each of the brands,” says Rapt CEO and chief creative officer David Galullo, who led the project with design director Mike Dubitsky. Sharing a roof with the parent company “was like a teenager being asked to move back home. We could stand strong and say, This is how the brand needs to identify itself.” Rapt’s challenge was to design a workplace that reflected the ethos of VF as well as the character of its subsidiaries, which make everything from ergonomic footwear (Altra) and merino socks (Smartwool) to backpacks (JanSport) and outdoor gear (The North Face).

Taking on the project in 2018, Rapt began with spatial organization, making stacking diagrams and considering how employees would move through the 285,000-square-foot building. The team researched the work habits of different departments and what they needed to be productive, like material libraries for product designers. “Our discovery dives deep into the personality of groups and how they fit into the purpose of an organization,” Galullo explains. “We focus on how a company supports its workforce.” He believes that strategy made Rapt’s concept for VF resilient when the pandemic hit during the construction phase. So far, layouts are unchanged; desks were always well-spaced. Though most of the 1,200 employees at VF Denver are still remote, the 300 or so who have trickled in this summer have ample room for social distancing.

Each brand has its own office, lounge, and tinker zone. On floors four to seven, The North Face has the largest footprint, with a communicating stair and maker spaces at each landing; Smartwool occupies the eighth floor and the other companies share the third. “We worked with each group to develop ways to express their brand that go farther than this month’s advertisement,” Dubitsky remarks. On the Smartwool floor, for example, a local crafts collaborative installed woven yarn pieces on colorful vinyl-covered walls, while The North Face’s corridors are lined with framed drawings of its sponsored athletes (climber Ashima Shiraishi, runner Coree Woltering).

All employees share the double-height lobby and fitness center on the ground floor, a coffee bar on level two, a pair of lounges, and a café with terrace on the fourth. “Our big push was to develop spaces where people from different brands would come together and share best practices,” Galullo says. For the common areas, he and Dubitsky used earthy materials and interactive graphics to channel the company-wide focus on technology and the outdoors. Entering the lobby, staff and visitors encounter a 12-by-20-foot screen displaying nature photography or abstract imagery, boulders serving as benches, and a rammed-earth wall that looks like sedimentary rock. Whether you work for Altra or JanSport, “You feel you belong there,” Galullo observes. “The lobby isn’t heavily identified with one brand, but it’s in sync with all of them.”

Beyond is the fitness center, designed with input from professional rock climber Conrad Anker. It not only has a 26-foot-high climbing wall but also an alpine training center where employees can exercise with oxygen depletion. “A lot of people who work there are avid climbers, so we made sure there wasn’t just some dopey corporate gym,” Galullo continues. Prospective employees get a close-up view of this company culture: The second-floor interview rooms face the climbing wall. “You could be interviewing for a job while someone is climbing 15 feet away,” Dubitsky notes. “It presents a notion of purpose around the company, that it’s a lifestyle.”

The mountaineering theme continues throughout the building. In the elevator, video panels depict scenes from different altitudinal zones as it ascends, from grasslands below to snow at the top. Finishes and materials in the lounges subtly correspond in green, brown, or gray tones; in the ninth-floor leadership office, white-ash flooring and white-oak benches evoke the frosty nival zone. GPS coordinates on painted-steel wayfinding pillars similarly make trekkers feel at home.

Most VF employees will work from home at least until October, and the company expects a mix of in-person and remote going forward. But the office will be vital to its future. As VF chairman, president, and CEO Steve Rendle states, “People are wired to connect with each other, with nature, and with a sense of purpose, and Rapt designed this space to capture that spirit.” After all, there are certain things you can’t do over Zoom—rock climb with colleagues among them.

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Rapt Studio: christine shaw; teresa mcwalters; jack solomon; nick tedesco; ashlynne camuti; yuechen wu; brett su

oz architecture: architect of record

dna associates: digital integration

studio nyl: structural engineer

me engineers: mep

bluestone supply:

concrete collaborative: stonework

edge construction specialties: woodwork

saunders construction: general contractor.

entre-prises: climbing wall (gym)

naughtone: chairs (lobby)

ege: rug

Design Within Reach: side table

stylex: sofas (lobby, penthouse lounge), side tables (penthouse lounge)

Andreu World: chairs (pantry)

Hay: table

rich brilliant willing: sconces

kvadrat: sofa fabric

statements tile and stone: treads, risers (north face stair)

watson: table (tinker zone)

egan: whiteboard

uline: storage units (tinker zone, office area)

sancal: chairs (penthouse lounge)

maars living walls: storefront system

mdc interior solutions: acoustic ceiling systems (lounges)

karndean: floor tile

bernhardt: table (interview room)

luminis: pendant fixtures

geiger: chairs (interview room), workstations

koroseal: cork panels (office area)

earthbuilt: rammed-earth panels

3m: vinyl wallcovering

milliken: carpet tile

terra mai: wood floor planks

alw; intense lighting; lightolier; luminii:

tech lighting: lighting

benjamin moore and co.: paint