{"id":253670,"date":"2025-04-04T15:59:51","date_gmt":"2025-04-04T19:59:51","guid":{"rendered":"https:\/\/interiordesign.net\/?post_type=canvasflow&p=253670"},"modified":"2025-04-04T15:59:58","modified_gmt":"2025-04-04T19:59:58","slug":"boutique-by-design-reserve-luoyang-china","status":"publish","type":"id_news","link":"https:\/\/interiordesign.net\/designwire\/boutique-by-design-reserve-luoyang-china\/","title":{"rendered":"Peruse A Minimalist Boutique Redefining Clean Design In Louyang, China"},"content":{"rendered":"\n
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April 4, 2025<\/p>\n\n\n

Words: <\/span>Wilson Barlow.<\/a><\/p>\n\n\n\n

Photography: <\/span>Huaer Lin<\/a><\/p>\n<\/div>\n\n\n\n

Peruse A Minimalist Boutique Redefining Clean Design In Louyang, China<\/h1>\n\n\n

No signage necessary. That could easily be the slogan for White Is Good Shop, a tidy, all alabaster\u2013hued boutique in Louyang, China, that sells high-end cleaning products in minimalist packaging as well as fashion and tabletop items. To underscore its concept, Beijing-based DesignReserve capped the structure with a white-as-snow pitched roof that\u2019s an abstraction of the traditional eaves of the surrounding centuries-old buildings, formed from twin-wall polycarbonate sheets and translucent waterproof fabric. By day, it diffuses sunlight inside; by night, it glows like a lantern. The roof is joined by raw concrete columns in a slightly darker ecru and a logo aglow in frosty neon. \u201cWhite is not one color,\u201d DesignReserve<\/a> founder and design director Song Fengzhou states.<\/p>\n\n\n\n

That notion is exemplified in the 540-square-foot interior, where Fengzhou and her team crafted a spectrum of subtle tones and textures for such elements as the epoxy-painted floor and modular aluminum-framed display system. \u201cThe environment is dominated by white from top to bottom,\u201d cofounder and codesign director Yue Feng adds, \u201cbut it\u2019s not monotonous.\u201d<\/p>\n\n\n\n

Floor-to-ceiling glass walls dissolve the boundary between store and street, while an extended eave shelters a platform that doubles as a gathering space. Though it was conceived as a pop-up\u2014and, notably, developed on a pop-up budget\u2014White Is Good Shop has proven so popular that the community has elected to keep it in place permanently, creating a dialogue between traditional and contemporary, embodying a shift that\u2019s happening across China today.<\/p>\n\n\n\n

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