{"id":235799,"date":"2024-08-14T17:03:19","date_gmt":"2024-08-14T21:03:19","guid":{"rendered":"https:\/\/interiordesign.net\/?post_type=canvasflow&p=235799"},"modified":"2024-08-19T12:44:25","modified_gmt":"2024-08-19T16:44:25","slug":"xinu-by-cadena-concepts-and-esrawe-studio","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/xinu-by-cadena-concepts-and-esrawe-studio\/","title":{"rendered":"This Perfumery’s Latest Locale Offers A Serene Escape"},"content":{"rendered":"\n
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August 14, 2024<\/p>\n\n\n

Words: <\/span>Stephen Treffinger<\/a><\/p>\n\n\n\n

Photography: <\/span>Alejandro Ram\u00edrez<\/a><\/p>\n<\/div>\n\n\n\n

This Perfumery’s Latest Locale Offers A Serene Escape<\/h1>\n\n\n

Xin\u00fa is a Mexican perfumery with shops in M\u00e9rida and San Miguel de Allende. For its latest boutique, in Mexico City, the company tapped local firms and frequent collaborators Cadena Concepts<\/a> and Esrawe Studio<\/a> for a radically new concept: a store that doubles as a sanctuary in the middle of the busy metropolis. \u201cThe spark came from the vision of gifting a garden to Juarez,\u201d H\u00e9ctor Esrawe says of the hip neighborhood. The production of the overall experience was a joint venture, with Esrawe in charge of construction and architectural details and Ignacio Cadena developing storytelling and displays.<\/p>\n\n\n\n

Translating to nose <\/em>from Otomi, a tonal Mexican language, Xin\u00fa is inspired by the aromatic botany of the Americas. The store, in turn, immerses customers in a multisensory journey literally wrapped in nature. The 2,500-square-foot circular pavilion is made of laminated tornillo wood sourced from FSC\u2013certified Peruvian forests, supporting the brand\u2019s commitment to sustainability\u2014even its bottles are composed of responsibly grown walnut and locally blown glass. Vertical louvres, which open entirely to the elements, support shelving and vitrines, while the shop\u2019s round configuration allows visitors to meander, connecting with both the garden and the products\u2014perfumes, home scents, incense\u2014blurring the line between public space and retail experience. \u201cIt showcases a synergy,\u201d Cadena adds, \u201cbetween handmade luxury, the natural world, and the olfactory arts.\u201d<\/p>\n\n\n\n

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