{"id":235499,"date":"2024-08-23T16:03:24","date_gmt":"2024-08-23T20:03:24","guid":{"rendered":"https:\/\/interiordesign.net\/?post_type=canvasflow&p=235499"},"modified":"2024-09-17T09:21:10","modified_gmt":"2024-09-17T13:21:10","slug":"lanwuu-imagine-photography-studio-by-aurora-design","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/lanwuu-imagine-photography-studio-by-aurora-design\/","title":{"rendered":"This Experiential Photography Studio Captures The Imagination"},"content":{"rendered":"\n
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\"photography
Outside, the portal resembles a camera lens.<\/figcaption><\/figure>\n\n\n\n
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August 23, 2024<\/p>\n\n\n

Words: <\/span>Elizabeth Fazzare<\/a><\/p>\n\n\n\n

Photography: <\/span>Xin Na\/Inspace Studio<\/a><\/p>\n<\/div>\n\n\n\n

This Experiential Photography Studio Captures The Imagination<\/h1>\n\n\n

Typically, a photography studio is all about control\u2014of light, sound, foot traffic, and any unwanted visual distractions. However, for Lanwuu Imagine in Kunming, the capital of Yunnan, China\u2019s most southwestern province, Xuewan Yang, founder of and chief designer at local firm Aurora Design<\/a>, created a studio that instead welcomes spontaneity. With a ground-floor caf\u00e9 and art installations visible through playfully shaped windows, the facility is conceptualized as both a public living room and a professional-level space for photo shoots, allowing passersby to interact with an architectural typology usually known for its exclusivity.<\/p>\n\n\n\n

Yang\u2019s portfolio encompasses private residences along with retail and award-winning teahouse projects, the latter focused on creating a consumer experience defined by heightened aesthetics and engagement. As Lanwuu specializes in wedding and wedding-dress photography\u2014Yang has also completed studios for Chinese wedding photography brands Mushi and W. Dresses\u2014as well as portrait sessions, Yang was the ideal candidate to deliver a \u201ccomplete transformation from the typical,\u201d she says, an open-arms approach to the public.<\/p>\n\n\n\n

\"dining
At Lanwuu Imagine, a studio in Kunming, China, by Aurora Design that specializes in wedding and portrait photography, clients can wait for their shoot to begin in the caf\u00e9 or VIP consultation area, as seen through a portal on the building\u2019s exterior.<\/figcaption><\/figure>\n\n\n\n

The 4,300-square-foot location takes inspiration from its novelty as an industrial space situated in a residential neighborhood. Using construction as a conceit and an allusion to Lanwuu\u2019s innovation, one facade features a branded stainless-steel screen supported by pink scaffolding; another has a large bifold window, referencing a garage door. Inside, Yang left the shell of the two-story building mostly raw, with concrete floors and walls and exposed ceilings. To delineate between the studio\u2019s public and private zones, she employed a rough-luxe material palette of concrete, marble, metal, and velvet, contemporary furnishings, and site-specific architectural interventions\u2014the latter two in more pink or other flattering pastels.<\/p>\n\n\n\n

Based on their visit\u2019s purpose, patrons can enter directly under the scaffolding and into the studio or via a circular portal, formulated to appear like a camera lens. The portal leads to the coffee bar featuring cabinetry in marine-grade birch and built-in magazine racks, which warm the adjoining catering kitchen in stainless steel and concrete. Beyond the loose, flexible arrangement here of round caf\u00e9 tables and tubular-steel and blush shell chairs for sipping drinks and chatting is the studio\u2019s VIP consultation area. Another nod to photography, it\u2019s contained inside a tall, framelike structure, tilted so it\u2019s asymmetrical and clad in butter-yellow tile, furnished with upholstered lounge seating. A mirrored wall\u2014one of those concealing the photo studio itself\u2014behind this semi-enclosed vignette enhances this commercial area\u2019s cinematic feel. Black-and-white striped area rugs add graphic punch.<\/p>\n\n\n\n

\"chic
Many of the concrete, wood, stone, and metal materials, along with caf\u00e9 tables and chairs by DP Studio, coalesce to form a chic coffee bar with LED signage.<\/figcaption><\/figure>\n\n\n\n

\u201cTrompe l\u2019oeil techniques create a sense of depth,\u201d Yang explains of her interventions. \u201cBy using reflective materials such as stainless steel and mirror glass, and strategically placing lighting, the boundaries between different areas are blurred, giving the illusion of a larger, more open space.\u201d<\/p>\n\n\n\n

These techniques might trick the eye, but they also draw it closer. The studio\u2019s lobby connects to the caf\u00e9 by a narrow hall paneled in polished stainless steel with retractable garage door\u2013style shading. In the lobby, a cylindrical light box is the centerpiece. Floored in rose carpet, wrapped in burl-patterned wood veneer, and capped by an eyeball-esque fixture, the space is used to hang and photograph wedding dresses. But, since it\u2019s visible to the public through a streetside window, Yang upped the visual draw with unusual installations of stacked TVs and an equine sculpture with hay. \u201cThe dazzling light, the black horse, the small TVs\u2014they achieve a sense of temporal confusion, creating effects that are both virtual and realistic,\u201d says Yang, who sourced the unexpected props from a local flea market.<\/p>\n\n\n\n

\"rounded
Wedding dresses are hung and photographed in a rounded light box, propped with stacked TV and horse sculptures.<\/figcaption><\/figure>\n\n\n\n

It may all feel a bit fantastical, but the designer\u2019s concept argues that that is the point: Capturing emotional portraits first requires creating an environment of fantasy with clients on set. This also necessitates that the subjects look and feel their best. Thus, the studio\u2019s makeup and dressing rooms, which feature plush carpeting and Japanese-style partitions, are reminiscent of residential interiors, intended to evoke the same sense of comfort as trying on clothes in one\u2019s own bedroom. The coffee bar\u2019s similar living-room vibe contributes to that cozy atmosphere. And while the photo shoots ultimately take place inside the private, black-boxlike space at the center of the building, Lanwuu\u2019s overall layout creates ideal conditions for informal snapshots, too.<\/p>\n\n\n\n

\u201cThe studio is open and flowing to facilitate the movement of natural light,\u201d Yang explains. \u201cBy avoiding excessive partitioning, we ensure that natural, balanced light can penetrate all corners.\u201d Playing with allusion by geometry, she designed circular windows that not only look like camera lenses but also simulate their aperture ability to diffuse and manipulate sunlight. All other openings are adjustable as well, offering flexibility throughout the day and as needs change. Back-of-house functions, including the administrative offices and image-processing facilities, are located on the second floor, to maintain the accessible feel.<\/p>\n\n\n\n

\"entrance
Pink scaffolding supports a stainless-steel screen on the entrance facade, an illusion that the studio is under constant creative renovation.<\/figcaption><\/figure>\n\n\n\n

Lanwuu is inherently a work in progress. \u201cWe want the project to convey this pursuit of momentary beauty and warmth,\u201d Yang continues. As those definitions change through differing trends, preferences, and needs, so too must the sets where they are captured. Being \u201cunfinished\u201d is an advantage\u2014one Yang has built into the design.<\/p>\n\n\n\n

Inside Lanwuu Imagine, a Photography Studio in Southern China<\/h2>\n\n\n\n
\"outside
Outside, the portal resembles a camera lens.<\/figcaption><\/figure>\n\n\n\n
\"reception
The reception area is accessed through a narrow hall and open doorway to ensure shoots are not disturbed by the public-accessible caf\u00e9.<\/figcaption><\/figure>\n\n\n\n
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\"steel
A steel stairway culminating at a Lang Ma painting connects the ground-floor spaces to the offices and film-development lab upstairs.<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"purple
\u201cWe make you a cover character\u201d is painted on the polished stainless-steel panels preceding the photo studio, accessed via retracting garage doors chosen for their ability to control light.<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"studio
Much of the studio\u2019s 4,300-square-foot interior shell was left raw, including the concrete flooring and exposed ceiling, with industrial interventions in concrete, wood, stone, and metal.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
\"dressing
Stainless also defines the studio\u2019s dressing room, designed to resemble a photo booth, one that\u2019s enveloped in carpet.<\/figcaption><\/figure>\n\n\n\n
\"VIP
With the portal in the distance, the VIP consultation area is demarcated by a custom tiled off-kilter structure that nods to picture framing.<\/figcaption><\/figure>\n\n\n\n
\"black
Many vignettes in the studio toe the line between art installation and functional set, such as the horse and hay bales, which can be seen by passersby through an exterior window.<\/figcaption><\/figure>\n\n\n\n
\"coffee
A large bifold window in the coffee bar contributes to the project\u2019s industrial feel.<\/figcaption><\/figure>\n\n\n\n
<strong>PROJECT TEAM<\/strong><\/h6><\/div>\n\n\n\n

AURORA DESIGN:<\/strong> DA WANG; SIJIE ZHANG.<\/p>\n\n\n\n

PRODUCT SOURCES<\/h6><\/div>\n\n\n\n

FROM FRONT DP STUDIO:<\/strong> TUBULAR CHAIRS, TABLES (CAF\u00c9). SWHY FURNITURE:<\/strong> SEATING (VIP). TAOBAO:<\/strong> LAMPS.
THROUGHOUT QIANGLI JUCAI:<\/strong> LED SIGNAGE.<\/p>\n<\/div>\n<\/div>\n\n\n\n