{"id":209572,"date":"2023-04-25T09:12:55","date_gmt":"2023-04-25T13:12:55","guid":{"rendered":"https:\/\/interiordesign.net\/?post_type=id_project&p=209572"},"modified":"2023-04-25T09:12:57","modified_gmt":"2023-04-25T13:12:57","slug":"alfred-coffee-marina-del-rey-nautical-design","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/alfred-coffee-marina-del-rey-nautical-design\/","title":{"rendered":"Alfred Coffee Sails Into Marina Del Rey With Nautical Design"},"content":{"rendered":"\n
\n
\"a
The space includes soaring ceilings of up to 25 feet, providing the perfect spot for floating cloud pendants to rest.<\/figcaption><\/figure>\n\n\n\n
\n

April 25, 2023<\/p>\n\n\n

Words: <\/span>Lauren Jones<\/a><\/p>\n\n\n\n

Photography: <\/span>Noah Webb<\/a><\/p>\n<\/div>\n\n\n\n

\n

Alfred Coffee Sails Into Marina Del Rey With Nautical Design<\/h1>\n\n\n\n

Shamelessly nautical, cheeky, and punctuated with precise craftsmanship, Alfred Coffee\u2019s newest location in Marina Del Rey, which opened in January 2023, plays up its waterside location. The seventh in a series from design firm Studio Sucio<\/a>, the 1,000-square-foot storefront pairs expansive vertical space with intuitive programming and an Americana palette.<\/p>\n\n\n\n

Since opening his first Alfred Coffee on Melrose Place in 2013, founder and CEO Josh Zad, has prided himself on deliberate, individual design. With shops throughout Los Angeles, Austin, and San Francisco, as well as Kuwait City, Alfred\u2019s Instagram-worthy interiors continue to attract coffee- and design-lovers alike.<\/p>\n\n\n\n

\"the
Floating cloud pendants are from Mono Design.<\/figcaption><\/figure>\n\n\n\n

\u201cAlfred shops always have an exuberant feeling to them,\u201d says Studio Sucio principal Leslie Barrett. With seven completed and three in the works, Barrett and cofounder, Fernando Bracer, have mastered the art of translating the brand\u2019s key features, like its signage and black-and-white awning, into unique customer experiences. Alfred Robertson evokes an upscale Italian gelateria, while Alfred Malibu looks more like a meditative surf shack.<\/p>\n\n\n\n

\u201cWhen we start a new Alfred<\/a>, we look at the location and context\u201d Barret says. \u201cAlfred Marina Del Rey called for camp and we just went for it.\u201d<\/p>\n\n\n\n

\n
\n

The space features floating cloud pendants from Mono Design, plywood shelving meant to mimic boat rudders, black-and-white baseboard tile, a porthole door, and a lacquered, curved serving counter.<\/p>\n\n\n\n

\u201cA heavy influence was yacht rock,\u201d Bracer adds. \u201cThere\u2019s a wall with album covers from Christopher Cross, Boz Scaggs, Pablo Cruise, and Captain and Tenille, as well as an impressive collection of brass model boats from John De Mott sourced from Ebay and Etsy.<\/p>\n\n\n\n

While the naval-themed coffee shop may appear all fun and games, exquisite attention to detail allows the design to shine. \u201cThe theme is light but the construction is serious. If it wasn\u2019t crafted so beautifully, it wouldn\u2019t work,\u201d Bracer says. For the tiled wall, which includes a cut-out window for to-go orders, extra care was given. \u201cGetting the tiles perfectly squared so no tile was cut was hard and we had to work with the contractor to get the framing right, checking many times,\u201d Barrett says. Plus, the wood veneer cabinets, which anchor the space, were hand-selected to achieve thoughtful patterning.<\/p>\n\n\n\n

The \u201csmall but sweet\u201d space, placed within a new-build commercial site, also has soaring ceilings, up to 25 feet. And while this could have felt drafty, a curved back-of-house space\u2014a \u201cbuilding within a building\u201d as the design duo have said\u2014helps modulate the scale. \u201cIt feels surprisingly intimate,\u201d Bracer says.<\/p>\n<\/div>\n\n\n\n

\n
\"album
A wall with album covers evokes the yacht rock theme.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\"a
The space includes soaring ceilings of up to 25 feet, providing the perfect spot for floating cloud pendants.<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
\"a
Squared tiles in shades of blue and white create a visual focal point in the space. <\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\"a
Black and white baseboard tile lines the space.<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n
\"boat
Plywood shelving mimics boat rudders.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n