{"id":195135,"date":"2022-04-04T11:47:13","date_gmt":"2022-04-04T15:47:13","guid":{"rendered":"https:\/\/interiordesign.net\/?post_type=id_project&p=195135"},"modified":"2022-04-04T11:48:17","modified_gmt":"2022-04-04T15:48:17","slug":"atelier-barda-turns-to-retrofuturism-for-this-soho-boutique","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/atelier-barda-turns-to-retrofuturism-for-this-soho-boutique\/","title":{"rendered":"Atelier Barda Turns to Retrofuturism for This SoHo Boutique"},"content":{"rendered":"\n
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April 4, 2022<\/p>\n\n\n

Words: <\/span>Carlene Olsen<\/a><\/p>\n\n\n\n

Photography: <\/span>Eric Petschek<\/a><\/p>\n<\/div>\n\n\n\n

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Atelier Barda Turns to Retrofuturism for This SoHo Boutique<\/h1>\n\n\n\n

When it comes to winterwear, Canadian brand Kanuk knows how it\u2019s done. Since establishing its first boutique in Montreal in 1970, the coat manufacturer\u2019s business shows no signs of slowing, leading the brand to enlist architecture studio Atelier Barda<\/a> to create its first international store in Manhattan. \u201cKanuk was born in a time of statements and visions, so we looked back at that era\u00a0as a starting point for our thought process, for the desired experience,\u201d says Antonio Di Bacco, firm cofounder and principal. \u201cWe wanted to create an\u00a0idiosyncratic\u00a0spatial experience that looked toward the future, the unknown.\u201d<\/p>\n\n\n\n

To do this, the design team opted for a monochromatic white palette, creating a gallerylike interior that enables the brand\u2019s handcrafted coats to command attention alongside custom pieces. Shifts in lighting and room dimensions further shape the overall experience. The reception hall, with its 14-foot-high ceilings, opens into the product showroom through a 7-foot-high portal, creating a mazelike effect as visitors move from one room to the next. \u201cThe goal was to force visitors to question their experience, to destabilize routines, to create a glitch in their normal, everyday lives,\u201d adds Kevin Botchar, director and architect. A monolithic desk made of semi-translucent, seafoam green resin transports visitors through time as they wrap up their shopping experience in style. \u00a0<\/p>\n\n\n\n

\"Custom
The sales desk references design aesthetics from the 1960s and 1970s. <\/figcaption><\/figure>\n\n\n\n
\"Coats
Coats in neutral colors line the perimeters of the showroom. <\/figcaption><\/figure>\n\n\n\n
\"Artwork
Moody artwork adds to the store’s retrofuturistic aesthetic. <\/figcaption><\/figure>\n\n\n\n
\"A
The product showroom is accessed through a 7-foot-high portal, providing a sense of compression in contrast to the 14-foot ceilings of the spaces on either side of it. <\/figcaption><\/figure>\n\n\n\n
\"Blue
At the rear of the showroom, another 7-foot-high transitional portal connects to the store\u2019s fitting rooms, with a waiting area on the showroom side denoted by its curvature. A blue curtain offers a subtle nod to the drama of the theater. <\/figcaption><\/figure>\n\n\n\n
\"The
The exterior of the store in SoHo. <\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n