{"id":106731,"date":"2019-06-25T16:04:29","date_gmt":"2019-06-25T16:04:29","guid":{"rendered":"https:\/\/interiordesign.net\/designwire\/ali-silverstein-mural-is-first-creative-billboard-at-farrow-and-ball-s-l-a-flagship\/"},"modified":"2022-11-10T12:42:04","modified_gmt":"2022-11-10T17:42:04","slug":"ali-silverstein-mural-is-first-creative-billboard-at-farrow-and-ball-s-l-a-flagship","status":"publish","type":"id_news","link":"https:\/\/interiordesign.net\/designwire\/ali-silverstein-mural-is-first-creative-billboard-at-farrow-and-ball-s-l-a-flagship\/","title":{"rendered":"Ali Silverstein Mural is First \u2018Creative Billboard\u2019 at Farrow & Ball’s L.A. Flagship"},"content":{"rendered":"
\"\"
Ali Silverstein’s “Summer” mural debuted last weekend on on Farrow & Ball’s Los Angeles flagship. Photography courtesy of Farrow & Ball.<\/figcaption><\/figure>\n<\/p>\n

Farrow & Ball recently unveiled an eye-catching addition to its new West Hollywood flagship<\/a>: Summer, <\/em>a 50-by-12-foot mural that city artist Ali Silverstein<\/a> created using the brand’s proprietary paint. Revealed during the LA Design Festival<\/a> (June 20-23), it’s the first installment in the company’s “creative billboard” series, which commissions large-format works from creatives who have some relationship to Los Angeles to showcase the paint’s versatility.<\/p>\n

The medium is a perfect fit for Silverstein, who pre-mixes her paint colors, finding them more conducive to improvisation. Store visitors might recognize some of the bold hues in Summer<\/em>’s palette, including Arsenic, Blazer, Pitch Blue, Preference Red, Yellowcake.<\/p>\n<\/p>\n

\"\"
Artist Ali Silverstein in her studio working with Farrow & Ball paints. Photography by Harry Eelman.<\/figcaption><\/figure>\n<\/p>\n

“It was thrilling to have access to the entire, incomparable color palette of Farrow & Ball to paint these pieces,” says Silverstein. “The paint is velvety, and therefore it’s easy to play with transparency and opacity. Adding a little water allowed me to emphasize brush strokes, while using it right from the can covers over anything smoothly and easily.”<\/p>\n

After completing multiple large-format abstract paintings, Silverstein collaged them together, scanned them, and had them printed on vinyl.<\/p>\n<\/p>\n

\"\"
Ali Silverstein’s “Summer” mural will remain on the exterior of Farrow & Ball’s L.A. store until the end of summer. Photography courtesy of Farrow & Ball.<\/figcaption><\/figure>\n<\/p>\n

“At Farrow & Ball, we have always been inspired by artists whose work draws on a strong use of color, and Ali’s paintings exemplify that,” says Charlotte Cosby, head of creative for Farrow & Ball. “As an L.A.-based artist who uses color so fearlessly, she is the perfect choice for our first billboard artwork commission at our new Los Angeles Flagship.”<\/p>\n<\/p>\n

\"\"
Artist Ali Silverstein paints in her L.A. studio. Photography by Harry Eelman.<\/figcaption><\/figure>\n<\/p>\n

Summer <\/em>will remain on view through the end of the summer, along with several other panels of a work that Silverstein created in collaboration with Farrow & Ball for Frieze Los Angeles<\/a> art fair this past February. These panels, which were exhibited on the facade of Los Angeles design gallery GRAYE, will remain on view at Farrow & Ball indefinitely.<\/p>\n<\/p>\n

Read more: Project Room LA Creates the Ultimate Showroom Experience for Farrow & Ball<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Farrow & Ball recently unveiled an eye-catching addition to its new West Hollywood flagship: <\/span>Summer, <\/em>a 50-by-12-foot mural that city artist Ali Silverstein created using the brand’s proprietary paint. It’s the first installment in the company’s “creative billboard” series, which commissions large-format works from creatives who have some relationship to Los Angeles to showcase the paint’s versatility.<\/span><\/p>\n","protected":false},"author":3496,"featured_media":95163,"menu_order":0,"template":"","meta":{"_acf_changed":false,"featured_image_focal_point":[],"legacy_django_id":16606},"tags":[],"id_tax_domain":[],"id_tax_product":[],"id_tax_program":[],"id_issue":[],"id_cat_news":[136],"internal_flag":[4220],"class_list":["post-106731","id_news","type-id_news","status-publish","has-post-thumbnail","hentry","id_cat_news-profile"],"acf":[],"yoast_head":"\nAli Silverstein Mural is First \u2018Creative Billboard\u2019 at Farrow & Ball's L.A. 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